Archive for January 2015

STP043: Getting By With a Little Help From Coach with Marc Mawhinney

The two podcasts collide in this episode of “Smashing the Plateau,” as today’s guest is Marc Mawhinney, host of the Natural Born Coaches podcast. In our sit down with Marc, we explore the unexpected upsides of his work and the adventure in finding a niche to call your business home.

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STP042: New Ideas and New Solutions with Jim Canterucci

Jim Canterucci runs his business not so unlike we at TEND run ours. Jim helps executives get their big ideas put into action. On this episode of “Smashing the Plateau,” he shares his wisdom on getting companies to accept innovation and how to maintain success even when some of those risks don’t work out.

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STP041: Digital Marketing In a Whole New World with Kalynn Amadio

Author, speaker, engineer, and entrepreneur Kalynn Amadio is the CEO of ikalynn LLC. As a digital marketing expert for Baby Boomers, she helps older entrepreneurs stay relevant in a world that’s migrated online. In this episode, Kalynn talks about learning to use the tools of today so that businesspeople can connect meaningfully with an audience.

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STP040: Small Business Marketing In 5 Steps with Geri Mazur

If sales are the short-term push, marketing is the long-term pull. It’s the extended demand you cultivate over a period of years. Despite its importance, a sense of urgency gets in a lot of people’s way. In this episode, Geri Mazur discusses common errors in thinking and how to market effectively in 2015.

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STP039: Finding And Selling Your Strongest Self with Heather Pich

Mentor, presenter, and author Heather Pich has found self-limiting beliefs to be one of the greatest forces that hold people back from achieving their goals. What we tell ourselves can stick with us forever. It’s only after we shed that false narrative, Heather says, when we can move forward.

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STP038: Making Every Day Count with C.C. Chapman

C.C. Chapman virtually invented the concept of content marketing with his book Content Rules (with co-author Ann Handley). Many people say “content is king.” C.C Chapman virtually invented the concept. In this episode, he talks about how he blends his personal challenges and professional missions.

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STP037: Getting Out of the Crisis with Iman Bugaighis

Dealing with risk is difficult. In some cases, the fear of risk keeps businesspeople from moving forward with potentially career defining initiatives. As official spokesperson for the Libyan revolution to the West, Dr. Iman Bugaighis knows about risk better than most. In standing up for what she believes, she regularly places in the balance everything…

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