Archive for March 2015

STP060: Creating a Vibrant Customer Service Culture With Shep Hyken

Shep Hyken has expanded the customer service practices he learned as a twelve-year-old magician into a career as a customer service expert, professional speaker and bestselling author. This week, he speaks about how crucial a healthy customer service culture is to any company, and how companies of any size can help foster a culture of…

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STP059: Smart Social Media Management with Brian Honigman

Brian Honigman is a marketing consultant, freelance writer and speaker, with a highly diverse background at agencies, global brands (including Dell), and small-but-hot start-ups (like Sumall). Here, he discusses what companies need to know about social media, and why finding the right audience, and promoting your content in the right places, is just as important…

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STP058: Family Business Dynamics and Finding the Right Customers with Mark Mathios

Marc Mathios is the Principal of Ace Apparel, a New York-based manufacturing business founded in 1938 by Mathios’s grandfather Morris. Mathios and his brothers must be doing lots of things right: they’re beating the odds (currently at 13%!) on keeping a third-generation family business running successfully. In this interview, Mathios discusses how family dynamics can…

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STP057: Ric Edelman on Communication, Learning From Failures, and the Importance of Delegation

Ric Edelman is the Chairman and CEO of Edelman Financial Services, a business that he and his wife Jean founded twenty-seven years ago. Since then, he has been three times ranked the #1 Independent Financial Advisor in the nation by Barron’s and has published multiple books on personal finance. In this interview, he attributes his…

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STP056: The Strengths and Liabilities of the Entrepreneurial Spirit: Managing Time and Perfectionism with Mark Asquith

Mark Asquith is a co-founder of design and digital agency DMSQD. He has described how in 2012 he burned out, a moment that led to his reassessment of his business strategies and subsequent greater success. Here, he speaks about maintaining a sense of perspective on one’s work, and how to manage time and self-expectations, so…

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STP055: Reinventing the Direct Selling Industry for the Digital Age with Michel Bayan

As EVP of Marketing and Business Development at Fragmob, Michel Bayan is working to reinvent the direct selling industry for the digital age: his company works with direct selling companies, selling them tools that help them more clearly understand and analyze their sales figures and compensation plans. Here, Bayan discusses how he moved from being…

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STP054: Sales Psychology and Business Flexibility: Eric Lofholm on Success in Tough Economic Times

From an inauspicious beginning as a self-described “sales failure,” Eric Lofholm has reached tremendous heights in sales: he is President and CEO of Eric Lofholm International Inc., which professionally trains people in the art of selling. In this week’s episode, he attributes the beginnings of his success to learning how to combine his natural talent…

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STP053: Search Engine Marketing and Client Expectations: Wil Reynolds and Jeremy Pound Face Off

Jeremy Pound is the founder of JuicyResults.com, a search engine optimization firm with a flagship service of a guaranteed SEO. Wil Reynolds is the founder of Seer Interactive, a digital marketing agency. Both are in the search engine industry—but while Jeremy’s company guarantees its search results, Wil has said that a guarantee it is not…

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STP052: Accounting for Happiness, Fulfillment, and Business Health with Tony Rose

Tony A. Rose is a founding partner of Rose, Snyder & Jacobs, a partnership of certified public accountants.In this interview, Rose draws on more than thirty-five years in the industry to talk about finance, fulfillment, and happiness, where they intersect, and how understanding their dynamic can help lead to business success.

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