Why You Should Narrow Your Focus With Jason Resnick

Like most freelancers, Jason Resnick was too busy bouncing from project to project to center his energy on growing his business. He also found himself falling behind on the latest technology. When Jason finally realized he needed to narrow his focus instead of broaden it, he was able to productize his service and take his business (and happiness) to new heights. Today he talks about the three simple steps every that helped him get there.

Topics include:

  • The real meaning of optimization.
  • Why you can’t do it all (and why that’s okay).
  • How to keep your customers focused.
  • Identifying change (and what that means for your business).

Jason Resnick is a freelance web developer focused on growing e-commerce businesses through optimization and automation. With a focus on WordPress and WooCommerce based websites, he’s been able to help businesses increase sales through their website of up to 30%.

As a freelancer, Jason has been through it all. He’s pivoted his business from contract/project based to a productized service. This has allowed him to maintain sustainability as a business to be able to provide a better service for his clients. As a result, Jason is helping other freelancers build sustainable businesses much in the same way so that they can provide a high level of quality service to their clients.

Learn more about Jason at rezzz.com, LinkedIn, and Twitter.



About the author, David

Host of Smashing the Plateau and the Co-Founder of the BestNetwork, which guides expertise-driven solopreneur business owners to build stable and consistent recurring revenue.


  1. Jason on 07/07/2016 at 12:29 PM

    Thanks David for having me on! Really appreciate it.

    It was a great off the cuff type of show and I think that there was tons of value to be had there, for both freelancers and non-freelancers alike.

  2. David Shriner-Cahn on 07/07/2016 at 2:29 PM

    Jason, I really appreciate your joining an episode of Smashing the Plateau. Many entrepreneurs struggle to scale what they initially create.

    You offered some great tips on how to do it.


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