Why You Should Create a Membership Program with Robbie Kellman Baxter
Robbie Kellman Baxter is a consultant and speaker who has been providing strategic business advice to Silicon Valley companies for over 20 years.
We discuss:
- What kinds of businesses work well for a membership model
- Why professional services are particularly suited for membership clients
- Where you might start a membership program for an existing business
She is the founder of the consulting firm Peninsula Strategies LLC, and regularly presents to and advises companies, professional associations and leading universities. Robbie is the author of The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue.
Learn more about Robbie at www.peninsulastrategies.com, Linkedin, and Twitter.
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About the author, David Shriner-Cahn
David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.