How Publicity Can Lead to Consistent Revenue Featuring Jill Lublin
Jill Lublin is an international speaker on the topics of Radical Influence, Publicity,
Networking, Kindness and Referrals. She is the author of 4 Best Selling books
including Get Noticed…Get Referrals (McGraw Hill) and co-author of Guerrilla
Publicity and Networking Magic. Her latest book, Profit of Kindness went #1 in four categories.
We discuss:
- The power of what publicity does [2:00]
- An overview of a successful PR strategy and how it differs from general marketing [4:26]
- How entrepreneurs can get support for their main message and be heard [7:43]
- How publicity can help the knowledge industry create consistent revenue [13:15]
- Return on Kindness principles [16:11]
- Why one would drive 45 minutes to a vet [18:34]
- Where to get a good book deal [19:34]
Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 20 years of experience working with over 100,000 people plus national and international media. Jill teaches Publicity Crash Courses as both live events and live webinars and consults and speaks all over the world.
Learn more about Jill at http://www.JillLublin.com, LinkedIn, Twitter and Facebook.
Brief Description of Gift
Jill’s one-hour audio “Leveraging Circles of Influence”, plus bonus access to two additional recordings
URL for Free Gift
http://PublicityCrashCourse.com/freegift
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About the author, David Shriner-Cahn
David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.