Sean McKay: Awareness Reputation and Conversion

Sean McKay is the CEO of Site Hub, a Rochester company he started in his mom’s basement and turned it into a well-established web and marketing agency. 

We discuss:

  • The biggest plateau in Sean’s solopreneur career [1:47]
  • Why charging more doesn’t scare people [3:15]
  • What happens when you raise the cost of your service from $2,000 to $5,000 [6:06]
  • The bigger problem you can solve, the more important you are [7:42]
  • The future of digital marketing [9:05]
  • The ARC of business [10:40]
  • The advantages to outsourcing a digital marketing agency [13:07]
  • Going above and beyond one-time service to earn ongoing business [16:56]
  • Why pretty much everyone has an SEO problem [21:30]
  • Ways to improve the conversion rate of your website [25:32]

Sean McKay has logged his 10,000 hours (and more) working with clients to perfect their digital marketing. Site Hub has served over 300+ clients in just a few years and recently won the Best in Digital Marketing Award by High Tech Rochester.

Learn more about Sean at, LinkedIn and Facebook.

Brief Description of Gift

A checklist of 10 things you can do to improve the conversion rate of your website

URL for Free Gift


About the author, David

Host of Smashing the Plateau and the Co-Founder of the BestNetwork, which guides expertise-driven solopreneur business owners to build stable and consistent recurring revenue.

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