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Why You Should Create a Membership Program with Robbie Kellman Baxter

Robbie Kellman Baxter is a consultant and speaker who has been providing strategic business advice to Silicon Valley companies for over 20 years.

We discuss:

  • What kinds of businesses work well for a membership model
  • Why professional services are particularly suited for membership clients
  • Where you might start a membership program for an existing business

She is the founder of the consulting firm Peninsula Strategies LLC, and regularly presents to and advises companies, professional associations and leading universities. Robbie is the author of The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue.

Learn more about Robbie at, Linkedin, and Twitter.



About the author, David Shriner-Cahn

Host of the podcasts Smashing the Plateau and Going Solo, David guides solopreneurs selling knowledge and creativity to build profitability and sustainability in their businesses.

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