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Become Part of Your Client’s Strategic Team Featuring Sherry Goldman

Sherry Goldman is the president of Goldman Communications Group, an award-winning public relations/marketing communications agency, which she started 22 years ago, after working in at several international PR agencies and in the print and broadcast media.

We discuss:

  • Most common mistakes businesses make when it comes to creating their message for the customers [1:52]
  • What solopreneurs and entrepreneurs need to know about brand and reputation [4:28]
  • How virtual agencies achieve broad acceptance but also great competition [9:26]
  • Small but fundamental steps to recurring revenue [10:57]
  • How to prove you are a valuable resource as opposed to a monthly expense [13:53]
  • Questions that entrepreneurs should ask themselves in order to test the waters and create value for the clients [17:05]

Goldman Communications Group works with a range of companies (start-ups through Fortune 500 companies), brands, non-profit associations, and their executives, helping them tell their stories and create, communicate, and control their messages, reputations, and value propositions. The agency offers a wide suite of services including strategic counsel; messaging; media relations targeting traditional, social and online media; corporate communications/thought leadership programming; community/industry relations and engagement; reputation management and crisis communications and product and service launches. Sherry is also an adjunct professor in public relations at LIU/Post.

Learn more about Sherry at, LinkedIn, Twitter and Facebook.

Brief Description of Gift

A free 20-minute phone consultation

URL for Free Gift


About the author, David Shriner-Cahn

Host of the podcasts Smashing the Plateau and Going Solo, David guides solopreneurs selling knowledge and creativity to build profitability and sustainability in their businesses.

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