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Celebrating 500 Episodes of Smashing the Plateau Featuring Michael Schein and Clips from Our First Episodes

Blaine Graboyes is an award-winning executive producer and game designer with twenty years’ experience.

Learn more about Blaine at, LinkedIn, Twitter and Facebook.

Patty Soffer moved from her early career as a model to become an award-winning strategist, celebrated author, and marketing mogul.

Learn more about Patty at and LinkedIn.

Michael Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their industries.

Learn more about Michael at, LinkedIn and Twitter.

In addition to working with clients like the University of Pennsylvania, United Methodist Publishing House, LinkedIn, and Citrix, Mike writes for Forbes, Inc., Huffington Post, and Fortune about marketing, storytelling, and the phenomenon of hype.

We discuss:

  • From a marketing tool to being the thing itself [4:41]
  • The triumph of podcasting as the biggest new media form in the world [7:32]
  • Why are the absolutely best marketers not marketers at all? [9:11]
  • Masters of framing the media [11:46]
  • The difference between all the different financial advisers out there and Suze Orman [14:55]
  • Weird places that will help you avoid falling in the trap of doing the same things everyone does [16:35]

Brief Description of Gift

Michael’s unconventional book list recommendation

URL for Free Gift

Thank You to Our Sponsor: SiteHub


About the author, David Shriner-Cahn

Host of the podcasts Smashing the Plateau and Going Solo, David guides solopreneurs selling knowledge and creativity to build profitability and sustainability in their businesses.

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