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STP075: Understanding “Bink” Moments to Move Towards Purpose and Happiness with Rick Martinez

After serving in the army and later becoming a registered nurse, Rick Martinez founded MedTrust, a staffing service that sends nurses and doctors to military hospitals nationwide, where they’re needed. Today, his focus is Project BINK, which helps people contemplate and act on what he calls “bink” moments—those moments when clarity and a level of awareness enters one’s life, as clear as the clink of a wine glass. Here, he speaks about giving such moments time and space, and understanding how to use them to move forward in life and/or business—toward “purpose-driven happiness.”

He also discusses:

  • Assessing risk and responsibility before making major changes
  • Understanding difficult situations as potential opportunities for a life change
  • Maintaining a work-life balance, even when the same qualities that make you a good entrepreneur may cause challenges outside of the workplace
  • Taking advantage of the value of mentors and community to entrepreneurs
  • Making sure that thought and planning eventually lead to action

The San Antonio Business Journal named Rick one of its “40 Under 40,” and MedTrust was listed among the US Small Business Administration’s (SBA) Top 100 companies. In Martinez’s second company, Alamo CrossFit (a licensee of the global brand CrossFit, Inc.), he created a corporate culture to reflect his own ideals—gym clients became members of a “Tribe,” working together and motivating each other to achieve shared goals. His current focus is Project BINK.




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About the author, David Shriner-Cahn

Host of the podcasts Smashing the Plateau and Going Solo, David guides solopreneurs selling knowledge and creativity to build profitability and sustainability in their businesses.

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