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Automate Your Marketing Featuring Jason Resnick

Jason Resnick is a marketing automation expert, founder of NurtureKit, and a recovering web developer. 

In today’s episode of Smashing the Plateau, you will learn how to engage your clients with email. 

Jason and I discuss:

  • How Jason hones his unique skills at the intersection of digital data and human behavior[06:06]
  • Understanding human behavior relevant to email marketing[08:18]
  • Learning the methodology to develop expertise[13:00]
  • How to identify the motivation of your ideal client [14:37]
  • Knowing your ideal clients through motivation and emotion [18:09]
  • Learning the methodology to develop expertise [12:59]
  • Identifying ideal clients [14:37]
  • The difference between email automation and simple automation [17:50]
  • His experience as part of online communities [22:44]
  • The importance of community [24:49]

Learn more about Jason at https://nurturekit.co/stp 

Thank you to Our Sponsors:

The Smashing the Plateau Community


About the author, David Shriner-Cahn

David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.

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