When the Small Market Is Your Advantage — Matthew Davis
Matthew Neill Davis is an attorney and entrepreneur who led his solely owned firm, Davis Business Law, through over 1,000% growth over ten years, making it one of the very rare law firms ever to make the Inc. 5000 list. With over twenty-five years of experience helping business leaders with their legal and entrepreneurial matters, Davis now teaches them how to deal with their vulnerabilities so they can capitalize on their opportunities through his firm’s proprietary Strong Protected Business System.
In today’s episode of Smashing the Plateau, you will learn how to grow a professional services business beyond referrals by building digital marketing muscles and surrounding yourself with the right people.
Matthew and I discuss:
- What led Matthew to leave his firm and practice solo [02:26]
- Why he started a law firm after six years on his own [02:53]
- How he grew his firm through digital marketing [04:03]
- His approach to cracking new markets [05:19]
- Why measuring qualified leads matters more than traffic [08:17]
- How he learns digital marketing without outsourcing it [09:09]
- His thoughts on AI and the future of digital marketing [13:34]
- How he approaches decision-making with his leadership team [16:36]
- The frameworks and books that guide his thinking [17:24]
- Where he goes for peer support and trusted advice [18:54]
- His suggestions for solos who haven’t found their tribe yet [21:03]
Learn more about Matthew at:
https://www.linkedin.com/company/davisbusinesslaw
https://www.facebook.com/davisbusinesslaw
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About Smashing the Plateau
Smashing the Plateau is a podcast for experienced independent leaders who have left corporate roles to build sustainable, expertise-based businesses.
Each episode features a thoughtful, experience-driven conversation about what changes when you no longer have the infrastructure of an organization behind you.
We explore judgment, decision-making under uncertainty, growth plateaus, identity shifts, and the role of trusted thinking partners in sustaining long-term success.
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About the author, David Shriner-Cahn
David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.