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How to Create Authentic Brand Connections Using Emotional Motivation and Customer-Centric Business Strategies Featuring Kevin Perlmutter

Kevin Perlmutter is the Chief Strategist and Founder of Limbic Brand Evolution, a brand strategy and neuromarketing consultancy that puts emotional insight at the center of how brands attract and retain customers. He’s also the author of BRAND DESIRE: Spark Customer Interest Using Emotional Insights. 

Kevin works with business and brand leaders to create stronger connections between their brand and the people they want to reach, serving as a behavioral science-rooted brand consultant and customer-centricity work session facilitator. He guides the development of more effective methods for brand evolution and customer engagement.

In today’s episode of Smashing the Plateau, you will learn how emotional insight can transform your brand and why understanding what motivates your customers leads to authentic, lasting success.

Kevin and I discuss:

  • What led Kevin to start his own consultancy [02:25]
  • The bold steps and challenges of launching with no clients [03:52]
  • Aligning values in business and choosing the right clients [06:26]
  • Why persuasion-based brand strategy is outdated [08:03]
  • The concept of shared emotional motivation [12:00]
  • How customer feedback shaped a client’s unique brand identity [11:05]
  • Why emotional benefits drive brand loyalty [14:00]
  • The impact of current global challenges on brand decision-making [15:00]
  • How leading brands like Ben & Jerry’s maintain values and spark loyalty [18:12]
  • The value of community in business growth [19:42]
  • Advice for corporate refugees on leveraging their network and feedback [21:03]
  • The importance of listening to others to define your value [21:58]

Learn more about Kevin at:

https://www.BrandDesireBook.com/

https://www.linkedin.com/in/kevinperlmutter/

https://www.LimbicBrandEvolution.com/

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About Smashing the Plateau

Smashing the Plateau shares stories and strategies from corporate refugees: mid-career professionals who’ve left corporate life to build something of their own.

Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a sustainable, fulfilling business on your terms, with practical insights on positioning, growth, marketing, decision-making, and mindset.

Woven throughout are powerful reminders of how community can accelerate your success.

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About the author, David Shriner-Cahn

David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.

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