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Marketing in COVID Times

Geri Mazur is an award winning brand and marketing strategist. Before starting Geri Mazur Marketing, she was Executive Vice President, Director of Strategic Planning at Saatchi and Saatchi.  We discuss: When the best marketing happens [2:00] The worst thing you can do in an economic downturn [5:30] How great disruptions breathe new opportunities [8:45] What…

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Business Success as a Fundraising Consultant Featuring Laurence Pagnoni

Laurence was recently introduced at an Association of Fundraising Professional meeting as, “Our Fundraising Guru.” The fundraising dilemmas of nonprofits consume his thoughts each and every day, and he writes about them offering real world solutions: books, white papers, training videos, and his weekly free blog post.  We discuss: Why fundraising resources often aren’t deep…

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How to Free Yourself from Running Your Business Featuring David Jenyns

David’s entrepreneurial journey begins back in his early 20’s when he sold Australia’s most loved sporting ground, the Melbourne Cricket Ground. Since then, his business experience spans from franchising retail clothing stores to founding one of Australia’s most trusted digital agencies, melbourneSEOservices.com. We discuss: How not to end up locked into the machine you’ve created…

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How to Be a Serial Entrepreneur Featuring Nathan Hirsch

Nathan Hirsch is an entrepreneur and expert in remote hiring and e-commerce.  We discuss: Entrepreneurship has a funny way of throwing you around [2:19] The internal job it takes to do small, consistent things every day [3:49] Key ingredients for working with virtual assistants [6:52] Making a decision to sell that’s a win for everybody…

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Selling Your Expertise Online Featuring Monika Mileva

Monika is a marketing consultant helping entrepreneurs scale fast by building social proof and expert status, and blending automation, organic and paid marketing for faster growth. We discuss: Achieving a larger reach in a noisier Internet space [1:37]  Every pivot makes you better at what you do [4:23] How to make your [financial] business visible…

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Publishing for Consultants and Coaches Featuring Steve Feld

Steve Feld is a coach, author, professional speaker, and award-winning business management executive. He has with over 30 years of extensive senior-level experience in highly competitive industries. An expert in all aspects of business, Steve has a large passion for everything business. We discuss: A great relationship of giving back [1:37] The collaborative method: the…

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Believe in Your Business Featuring James Lam

James has 15+ years of “in the trenches” marketing experience. He is happy to have worked together with businesses from dozens of industries and hundreds of people over that time. James meets you where you are (with no judgment), and specializes in coming up with a concrete plan to move your business forward. Most importantly,…

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Creating Content That Generates Leads Featuring Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of market research agency IntoTheMinds. He has carried out more than 100 assignments in various industries (retail, telecom, e- and m-commerce, media, IT, banking, etc.), combining his passion for data and qualitative methods to better understand customers’ behaviors. We discuss: An engineer’s passion for marketing [2:12] The signs that…

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Moment or Movement Featuring Donna Fullerton and Jane Hyun

Donna Fullerton has decades of experience in the worlds of advertising and research, where she developed a toolkit of skills (including innovative/traditional and communications effectiveness techniques, Creative Problem-Solving, Neurolinguistic Programming and Mindset Coaching). Jane Hyun advises leaders and organizations on leveraging diversity and culture to drive high performance and innovation.  We discuss: A key variable on how…

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Humor Engineering Featuring Andrew Tarvin

Andrew Tarvin is the Founder and CEO of Humor That Works, teaching professionals how to use humor to achieve better business results.  We discuss: Comedy equals tragedy plus time [1:53] Stress is not a bad thing when dealt with humor [2:41] How engineers could be funny as well [4:00] A humor map that helps you…

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Learn How to Work on Your Business Featuring Terry Ogburn

Terry Ogburn is the owner of Ogburn’s Business Solutions. He has developed a Business Development Process that helps Entrepreneurs and Business Owners learn the importance of working on your business instead of being caught up in the day-to-day grind. His unique system and personal devotion to the development of others has contributed to the excess…

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Positive Impact with Innovative Chef Cynthia Sestito

Cynthia Sestito is a chef/ restaurant owner and consultant. She has been in this business for 25 years. Before that she had a clothing and fabric / houseware goods company in Paris and New York. Cynthia has two dresses in the Met collection/ awards. We discuss: Self-protection at times of adversity [2:40] The propelling factor…

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How to Communicate When There’s a Crisis Featuring Sherry Goldman

Sherry Goldman is the president of Goldman Communications Group, an award-winning public relations/marketing communications agency, which she started 22 years ago, after holding senior management positions at several international PR agencies and working in print and broadcast media.  We discuss: How to keep up with evolving relationships when the world reopens [4:16] The types of…

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Understanding Money Featuring Justin McAuliffe

With nearly 15 years of diversified public accounting experience, Justin founded McAuliffe CPA Enterprises, P.C. in 2018 to work with small business owners to organize their books and records, assist with management of the general ledger, develop and/or retool the chart of accounts, and help develop or maintain an accounting infrastructure serving as an outsourced…

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Mindful Men with Positive Impact Featuring Purdeep Sangha

Purdeep Sangha is widely known as “The Strategist for Men in Business” and teaches men how to become a Profit-Multiplying Powerhouse.  We discuss: The beginning of the life you want [1:55] How to remove the friction between your personal and business life [5:35] The perfect storm for going from employee to entrepreneur [6:51] What path…

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How to Build Trust in a Digital World Featuring Ethan Beute

Chief Evangelist at BombBomb, co-author of Rehumanize Your Business, and host of The Customer Experience Podcast, Ethan has collected and told personal video success stories in hundreds of blog posts, in dozens of webinars and stage presentations, and in countless conversations.  We discuss: The history of humans speaking versus writing in the context of modern…

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The Forever Transaction Featuring Robbie Kellman Baxter

Robbie is the author of The Membership Economy, the groundbreaking book that changed everything.  We discuss: The best way to do all the things you want to do as business leaders [2:28] The difference between a forever transaction and recurring revenue [3:09] How focusing on a forever promise would justify a customer making a forever…

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