Craig is a leadership development coach. Prior to his career as a coach, he co-founded and directed Rock-N-Water, an adventure camp in California, for thirty years. In today’s episode of Smashing the Plateau, you will learn why caring for your clients is good for your business. Craig and I discuss: Craig’s smart dog [02:33] Craig’s…

Bestselling author and marketing expert Steve Gordon gives you the blueprint for writing your own Million Dollar Book in days–not months or years–and shows you how to use your book to boldly win the best clients and command premium fees. In today’s episode of Smashing the Plateau, you will learn how a book can help…

Jess Dewell charts courses for resilient growth-oriented companies. She is a consensus builder, culture advocate, and operational executive with more than two decades of business experience. Sometimes you simply require a little help to spark that business motor into a rip-roaring mode of priority-setting, problem-solving, and goal-attainment to maximize effort. Working closely with Jess, you…

Diana Acuna has spent the last 20 years in SaaS, helping companies evaluate and implement software solutions across a variety of industries. Despite having success throughout her career, deep down she was afraid to be herself and afraid of what other people thought, so she became a perfectionist. She had focused on the external factors…

Michael F. Schein is the Head Hype Artist at MicroFame Media, a company that specializes in making idea-based businesses famous in their fields. In today’s episode of Smashing the Plateau, you will learn one of the success secrets used by the world’s greatest self-promoters. Michael and I discuss: How he uses his “Secret Society” concept…

In today’s episode of Smashing the Plateau, you will learn how to sell your expertise when it’s new to the market and have space for your family. Holly and I discuss: How her career evolved [03:03] What caused her to focus on product initiatives [04:33] Working as an employee vs. an entrepreneur [05:17] The hurdles…

Vikram Rajan is the co-founder of Videosocials, a video blogging system for lawyers, accountants, consultants & coaches. In today’s episode of Smashing the Plateau, you will learn how you can use an easy system to create video content to increase your word-of-mouth referrals. Vikram and I discuss: What he learned about marketing to a niche…

Dame Natalie Ledwell is a bestselling author, host of the podcast, Not Over, Just Different, co-host of the cable TV show WAKE UP, and founder of Mind Movies, the hugely successful and revolutionary online Personal Development company that has reached over 10 million people worldwide. In today’s episode of Smashing the Plateau, you will learn…

Tom Ruwitch is founder and Chief Story Officer at Story Power Marketing. Coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same “blah, blah, blah” content, put prospects to sleep, and then feel fed up and stuck. In today’s episode of Smashing the Plateau, you will learn…

Eric Elam is the founder and president of Elam Associates, a solo marketing agency focused on delivering customized marketing solutions for small and midsized companies. In today’s episode of Smashing the Plateau, you will learn how to start and build a solo business in your field of expertise. Eric and I discuss: His career journey…

LinkedIn trainer Marc Halpert helps consultants and professional service professionals build their thought leadership with LinkedIn. In todays’ episode of Smashing the Plateau, you will learn how to be viewed on LinkedIn as a resource providing high-quality, consistent ideas to your audience. Marc and I discuss: How to increase your revenue [03:02] How often you…

Craig is a Former IT Consultant, Co-Founder of CreativeLive, and Seattle EO Accelerator Chair We discuss: How Craig learned to sell consulting services How to have a sales mindset Where to create the boundary between what you give away and what you charge for How employee vs. consulting behavior impacts your sales ability How to…

Julie DeLucca-Collins is the Founder and CEO of Go Confidently Services and the host of the popular Casa DeConfidence Podcast®. We discuss: A journey of a teacher to the corporate world [02:28] The planner without a real solid plan [06:18] Mr. Google as a good ally in the career journey [10:51] The fear of talking…

Maria Rosati is the founder and CEO of Eminence Communications – a boutique advisory working with change makers to build brands and corporate reputations. We discuss: How to [re]embrace your individualism [02:40] The people that [don’t] want to be a cog in the wheel [05:30] A mental equation to help you know if entrepreneurship is…

As author of The 6 Myths of Small Business Branding, and author of and co-pioneer of Brand DNA; Uncover Your Organization’s Genetic Code for Competitive Advantage, and her 3rd book, Personal Brand Clarity; Identify, Define, & Align to What You Want to Be Known For, she is helping to pave the evolutionary highway for businesses…

Tina Larsson is the co-founder and owner of The Folson Group, the premier coop and condo cost consultant who helps NYC coop and condo owners and apartment building owners increase their property values. The company is a business consultant and a disruptor in the residential real estate world. Tina holds a LEED Green Associate designation…

Nina Froriep has seen it all from the early 90ies on independent features, to big national TV commercials, corporate mega-shows, and Emmy award-winning documentary films, including one she produced and directed, called Abraham’s Children. We discuss: A better, faster, cheaper way to put yourself out with videos [02:25] The connection between finding your audience and…

David Henzel is the CEO of upcoach and a veteran entrepreneur who has been building in the saas and e-com space for over 20 years. He had multiple exits, including MaxCDN. We discuss: Applying business principles to your personal life [03:14] A one-stop-shop for your coaching business [06:57] 80% of the problems in the coaching…

Daniel A. Varroney is the author of the groundbreaking new book, Reimagining Industry Growth. He is also founder of Potomac Core, a strategic consulting firm that specializes in association transformation and industry-focused strategic partnerships. He has built a successful career as an association executive, leading organizations with diverse focus, from manufacturing to high tech to…

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. We discuss: Great traffic to awful websites [02:52] How to make your transition from corporate to solopreneuership easier [05:15] Why it’s important to…

Jane Wesman is an entrepreneur, marketing expert, and mentor. President of Jane Wesman Public Relations, based in New York City, Jane is one of the country’s top book publicists with an impressive record of creating national bestsellers, particularly in the areas of leadership, management, and personal growth. She has worked with such business thought-leaders as…

Since 2006, JD Gershbein has been at the forefront of the social media conversation. One of the world’s first independent LinkedIn consultants, JD pioneered a model of authentic business communication that serves ambitious professionals striving to make their mark in the Digital Age. We discuss: What to do with your LinkedIn profile once you’re unemployed…

Elaine Pofeldt, journalist and author of Tiny Business, Big Money. We discuss: Common strategies for one-person businesses [02:22] Automation is always a low-hanging fruit [07:06] How enthusiasm makes us hard on ourselves [10:53] What prompts employees to start their own business [14:03] How to dominate a very tiny niche and think as big as Jeff…