How to Build Your Brand with LinkedIn Live Strategy Featuring Nina Froriep

Nina is a LinkedIn™️ Brand Builder and Content and Engagement Strategist for Creators, Coaches, and Consultants. She works with service-based entrepreneurs and visual artists to develop strategies and create digital content that helps them grow their businesses organically on LinkedIn.

Nina is a “recovering” film producer and documentary filmmaker. She has worked on Emmy award-winning documentaries, including one she produced, Abraham’s Children.

Nina is a visual artist and loves spending time in her native Switzerland with her owner, Tigger, an 11-pound Dachshund mix who has her well-trained.

In today’s episode of Smashing the Plateau, you will learn how to use LinkedIn Live to build your brand and grow your business without the weekly commitment of a podcast.

Nina and I discuss:

• What is LinkedIn Live [04:04]
• The technical setup process for LinkedIn Live [05:47]
• What format to use for your LinkedIn Live shows [08:37]
• What doesn’t work as a LinkedIn Live strategy [10:00]
• The differences between LinkedIn Live and podcasts [13:18]
• Strategies for interacting with your audience [17:21]
• How to foster community interaction during LinkedIn Live [20:15]
• Repurposing LinkedIn Live content into conversation highlights [22:04]

Learn more about Nina at https://clockwiseproductions.com and https://www.linkedin.com/in/nina-froriep/.

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About Smashing the Plateau

Smashing the Plateau shares stories and strategies from corporate refugees: mid-career professionals who’ve left corporate life to build something of their own.

Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a sustainable, fulfilling business on your terms, with practical insights on positioning, growth, marketing, decision-making, and mindset.

Woven throughout are powerful reminders of how community can accelerate your success.

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