How to Market Authentically and Build Team Even as Solopreneur Featuring Jane Wesman

Jane Wesman, founder of Jane Wesman Public Relations, Inc., is one of the country’s top experts in book publicity and marketing with an impressive track record of creating national bestsellers, particularly in the areas of business, leadership, and personal growth. The author of Dive Right In – The Sharks Won’t Bite, Jane is also a mentor and advisor to entrepreneurs and startups. A strong believer in giving back, Jane currently serves as co-president of the nonprofit organization Women’s Media Group.

In today’s episode of Smashing the Plateau, you will learn how to build an authentic marketing foundation that attracts clients without draining your energy.

Jane and I discuss:

• Jane’s involvement with NAWBO and Women’s Media Group [03:02]
• Why marketing feels like an energy leak for many entrepreneurs [03:41]
• The importance of building an authentic website as your foundation [05:25]
• Why you can’t do everything in marketing and must choose strategically [06:06]
• The problem with trying to be something for everyone [07:01]
• Why LinkedIn and newsletters are essential for consultants [08:08]
• How to integrate your website, LinkedIn, and newsletter [08:39]
• Why you need to go narrow and go deep with your expertise [09:41]
• How Jane stayed focused on book marketing and said no to other opportunities [11:17]
• Using outside services and building a team for marketing [13:06]
• Other marketing channels: speaking, podcasts, and guest articles [14:58]
• The importance of consistency in marketing [15:36]
• Why everyone needs a team, even solopreneurs [16:23]
• The value of being involved in nonprofit organizations [20:09]
• Leadership lessons Jane learned from volunteer work [21:00]
• Why being a member isn’t enough—you need to join committees or boards [23:31]
• Jane’s key message: start with your website and be consistent [25:23]

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About Smashing the Plateau

Smashing the Plateau shares stories and strategies from corporate refugees: mid-career professionals who’ve left corporate life to build something of their own.

Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a sustainable, fulfilling business on your terms, with practical insights on positioning, growth, marketing, decision-making, and mindset.

Woven throughout are powerful reminders of how community can accelerate your success.

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