Using Publicity to Grow Your Consulting or Coaching Business Featuring Caroline Ceniza-Levine

Caroline Ceniza-Levine is the founder of the Dream Career Club and a career coach, writer, and media personality on job market issues. 

We discuss:

• A classical pianist figuring out a career change [02:05]
• The trigger that enables you to leave W-2 income and start business income [04:39]
• How to use publicity to foster your growth [08:12]
• Dedicating time to do something versus doing x, y, z [09:44]
• PR tools to help you structure and gain publicity [11:08]
• If you were advising yourself earlier in your business career [12:41]
• Why we should all have buffer in our schedule [13:55]
• How a publicity plan is different from a marketing plan [14:59]
• The best kind of publicity for consultants and coaches [15:49]
• Mistakes you can make early on in understanding where your audience consumes information [17:11]
• The times when your niche can change [19:00]

Caroline is a Senior Contributor to Forbes Leadership and an adjunct at Columbia University. Caroline helps experienced professionals in tech, media, financial services and other industries make a great living doing work they love.

Learn more about Caroline at https://cenizalevine.com/.

Brief Description of Gift

Free publicity calendar – 40 pages of timely topics to land media placement

URL for Free Gift

https://cenizalevine.com/2021prcalendar