fbpx Skip to content

Follow Us

Do more of what you love
and get paid what you're worth

How to Use Metaphors and Visual Communication to Engage Clients and Sustain Business Growth Long-Term Featuring Todd Cherches

Todd Cherches is the CEO and co-founder of BigBlueGumball, a NYC-based leadership and executive coaching firm. He is a member of Marshall Goldsmith’s “MG 100 Coaches,” a three-time award-winning adjunct professor of leadership at NYU, a lecturer on leadership at Columbia University, a TEDx speaker, and the author of the groundbreaking book, “VisuaLeadership: Leveraging the Power of Visual Thinking in Leadership and in Life.”

In today’s episode of Smashing the Plateau, you will learn how to leverage relationships, community, and visual thinking to build a thriving business after leaving the corporate world.

Todd and I discuss:

  • What led Todd to start his own business [02:47]
  • Key challenges in balancing business development and client work [03:32]
  • The importance of relationships and community for business growth [04:21]
  • How teaching, speaking, and content creation fuel relationship building [05:22]
  • Keeping relationships warm over time—especially for introverts [06:36]
  • Using LinkedIn to nurture your network [06:36]
  • The power of metaphors, analogies, and visual leadership for entrepreneurs [10:16]
  • Four ways to communicate ideas visually [11:14]
  • How visual thinking helps corporate refugees stand out [15:53]
  • Becoming a resource for organizations in a VUCA world [16:55]
  • Todd’s “four G’s” philosophy for leadership and community [22:14]
  • How to start building your network and why it’s never too late [24:19]

Learn more about Todd at:

https://www.toddcherches.com/

https://www.amazon.com/VisuaLeadership-Leveraging-Visual-Thinking-Leadership/dp/1642933376

https://www.linkedin.com/in/toddcherches/

____________________________________________________________________

About Smashing the Plateau

Smashing the Plateau shares stories and strategies from corporate refugees: mid-career professionals who’ve left corporate life to build something of their own.

Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a sustainable, fulfilling business on your terms, with practical insights on positioning, growth, marketing, decision-making, and mindset.

Woven throughout are powerful reminders of how community can accelerate your success.

____________________________________________________________________

Take the Next Step

 

About the author, David Shriner-Cahn

David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.

Scroll To Top