How to Master Effective Positioning and Understand Your Market Featuring Steven Lewis
Steven Lewis is a copywriter who draws on decades of experience in journalism and marketing to position experts as the obvious choice for their ideal clients.
In today’s episode of Smashing the Plateau, you will learn how to effectively communicate your expertise and position yourself for success as a corporate refugee.
Steven and I discuss:
- Steven’s journey from law to copywriting [01:45]
- The mistakes businesses make in positioning [06:27]
- The importance of understanding your target market [10:00]
- What people actually value in a service provider [14:32]
- How understanding your value can affect pricing [18:51]
- The role of community in personal and professional growth [24:11]
Learn more about Steven at https://taleist.agency/guides/the-landing-page-checklist/
Thank you to our sponsor:
The Smashing the Plateau Community
About the author, David Shriner-Cahn
David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.