How to Transform Your Business with Storytelling and Community Engagement Featuring Renee Frojo

Renee Frojo has spent over 20 years helping businesses tell impactful stories. As the founder of A Good Reputation, Renee combines her journalism background with her passion for entrepreneurship to help purpose-driven startups, founders, fractional leaders, and freelancers uncover and share the stories that resonate most. 

Renee’s relatable stories have earned her nearly 10,000 followers on LinkedIn. Through her signature approaches—Your Story is Your Strategy, which demonstrates how to build trust through personal storytelling, and Build it Publicly, a framework for overcoming the fear of vulnerability—Renee equips her clients to connect with the right audience, inspire action, and amplify their success.

In today’s episode of Smashing the Plateau, you will learn how to harness the power of storytelling to build trust and connect authentically with your audience.

Renee and I discuss:

• Renee’s lifelong passion for entrepreneurship [01:50]
• Her journey from journalism to entrepreneurship [03:06]
• The evolving landscape of personal branding [06:12]
• Challenges faced by professionals in the digital age [07:43]
• The importance of storytelling in marketing [10:12]
• Building authentic connections through personal storytelling [12:59]
• The role of community in business success [19:28]

Learn more about Renee at https://www.instagram.com/reneelynnfrojo/ and https://x.com/frojofeed.

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