How to Build Subscriptions into Your Service Business with Kathy Greenler Sexton
Kathy Greenler Sexton is the CEO and Publisher of Subscription Insider, a company uniquely focused on the “business of subscriptions” providing the industry news, best-practice information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills and profitability.
We discuss:
- The benefits of a recurring revenue business model
- The critical importance of relationships to a subscription business
- How to start your first subscription revenue
- How to avoid the most common pitfalls in a recurring revenue business
Kathy has a reputation for injecting a great deal of energy and enthusiasm in everything she does. She is a recognized expert in digital subscription business models, market development and corporate turn-arounds with deep experience in marketing strategy, brand development, M&A and digital information products. Her resume includes AltaVista, Individual, Office.com, HighBeam Research, SIIA, ZoomInfo, Business & Legal Resources and others – all experience she brings to her role at Subscription Insider.
Learn more about Kathy at http://subscriptioninsider.com, Linkedin, Twitter and Facebook.
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About the author, David Shriner-Cahn
David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.