STP022: How to Get Yourself Out of the Pricing Game with Pia Silva
Branding expert and strategist Pia Silva delves into the topic of revamping a company’s image on this episode of “Smashing the Plateau,” with some wisdom thrown in about how to run a business when your partner is also your spouse.
Topics include…
- What branding really means (and why it matters)
- Why the best brands always evolve
- How to get out of the pricing game
- How branding supports your sales
- Getting rid of assumptions between partners
Pia Silva is a Founding Partner and Brand Strategist at Worstofall Design, a boutique branding company whose mission is to pair deep, emotional connections with strategic business thinking.
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About the author, David Shriner-Cahn
David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.