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How to Leverage Writing into Business Success Beyond Law Featuring Erica Holthausen

Erica Holthausen is the founder of Catchline Communications, where she provides consultants with essential tools to develop and share a body of work that enhances their authority, boosts their visibility, and creates new opportunities. Leveraging her background as a freelance writer and editor, Erica assists her clients in selecting topics, pitching ideas, composing articles, and securing publication in prominent industry trade journals and business magazines, such as Harvard Business Review, Inc., and Entrepreneur.

In this episode, Erica and I discuss:

  • Her unexpected career transition from law to communications [00:00:54]
  • The role of mentorship in her professional development [00:06:18]
  • Erica’s advice on asking questions and being open to help [00:07:47]
  • Overcoming doubt and the power of trusting oneself [00:10:03]
  • The evolution of her business, Catch Line Communications [00:15:41]
  • How she pivoted her services to meet the consultants’ needs [00:15:58]
  • The creation of her group program and the upcoming community [00:17:34]
  • The importance of community for entrepreneurs [00:20:11]
  • One actionable step for corporate refugees moving towards entrepreneurship [00:22:59]

Learn more about Erica at Catchline Communications at https://linktr.ee/catchline and connect with her on LinkedIn.

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How to Transform Selling into an Authentic Success Featuring Nikki Rausch

As the CEO of Sales Maven, Nikki Rausch possesses a unique ability to transform the often misunderstood process of “selling.”

With over 25 years of experience in selling, Nikki is now hired by entrepreneurs and small business owners who seek her expertise to learn how to sell successfully and authentically.

Nikki is the author of three books, all of which are available on Amazon. She also hosts the podcast Sales Maven, which can be found on your favorite podcast platform.

In today’s episode of Smashing the Plateau, you’ll discover the nuances of NLP in sales and learn how to use these techniques to boost your business.

Nikki and I discuss:

  • The pivotal moment that led her into entrepreneurship [00:02:52]
  • How NLP transformed her approach to sales and communication [00:11:42]
  • The importance of treating your business as a separate entity for sales success [00:10:13]
  • Turning the discomfort of change into an opportunity for growth [00:21:50]
  • The strategies that helped her pivot from a lavish lifestyle to a savvy entrepreneur [00:07:02]
  • Nikki’s continued investment in personal and professional development [00:19:00]

Learn more about Nikki at:

https://yoursalesmaven.com 

https://www.facebook.com/yoursalesmaven/

https://www.instagram.com/your_sales_maven/

https://yoursalesmaven.com/podcast

https://yoursalesmaven.com/smashing

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How to Build a Thriving Business with Ethical AI and Community Featuring Jessica Spencer

After nearly two decades in the corporate world, Jessica founded the educational media company Penguin Connective, which seeks to create greater equality and opportunity in challenging areas such as future readiness, foster-to-adopt, and transitioning to adulthood. She is the creator of the AI Explorers Society and a ChatGPT for Teachers course that currently serves over 1,800 educators globally. Jessica resides near Raleigh, North Carolina with her husband and their five children.

In today’s episode of Smashing the Plateau, you will learn how continuous learning and strategic diversification can create a resilient business model.

Jessica and I discuss:

  • Her transition from corporate administrative roles to entrepreneurship [00:50]
  • The advantages and challenges of acquiring education while working full-time [01:12]
  • The evolution of her career through multiple industries [01:34]
  • How a diagnosis with Ehlers-Danlos syndrome influenced her life choices [05:15]
  • The role of diversification in achieving financial security [06:46]
  • The importance of ethical AI and its application in education [14:09]
  • The value of community and collaboration in a successful business [17:29]
  • Introducing the AI Explorer Society and its goals [16:12]

Learn more about Jessica at: https://www.aiexplorers.io

Thank you to our sponsor: 

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Get immediate access to carefully selected, succinct advice from our podcast specialists by subscribing today. Your journey to success begins with just one click!

Learn How To Use Your Experiences To Build A Successful Business And Become Influential Featuring Michael Levin

New York Times bestselling author and ghostwriter Michael Levin is a prolific ghostwriter, having written, edited, published, or consulted on more than 1,000 books. Levin’s own books have been published by Simon & Schuster, Random House, Penguin, and a variety of other top publishers. He has written for The New York Times, The Wall Street Journal, HuffPost, LA Times, Boston Globe, and many other top outlets. His ghostwriting clients include Boeing and Ford CEO Alan Mulally, Baseball Hall of Famer Dave Winfield, motivational speaker Zig Ziglar (he edited Zig’s last book), NFL legend Pat Summerall, and countless other leaders in business, sports, broadcasting, real estate, finance, insurance, and many other fields.

In today’s episode of Smashing the Plateau, you will learn how to harness your skills and experiences to build a successful business and become an influential voice in your field.

Michael and I discuss:

  • Michael’s transition from corporate law to entrepreneurship [00:01:40]
  • The realities of starting a business and the importance of sales [00:07:48]
  • Overcoming the challenges of entrepreneurship and self-promotion [00:09:10]
  • How to embrace and manage the inevitable changes and pivots [00:13:41]
  • Strategies for networking and finding like-minded individuals [00:20:08]
  • The role of content creation in establishing thought leadership [00:27:10]

Learn more about Michael at www.michaellevinwrites.com.

Thank you to our sponsor:

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How to Embrace Femininity and Triumph Over Burnout Featuring April Roberts

April Roberts assists Gen X women in attaining greater abundance, love, spirituality, and alignment by embracing their femininity. As a high-achieving former attorney and financial advisor with degrees from Vanderbilt and Notre Dame, April comprehends the societal pressures that frequently result in burnout among women. She is the host of the Vixen Voice podcast, where she shares the narratives of Gen X women who have cast aside the conventional definition of success to follow their genuine passions.

In this episode of Smashing the Plateau, we dive into April’s transformation from a high-powered legal professional to a devoted entrepreneur and mentor for women forging new paths in life.

April and I discuss:

  • April’s pivot from law to entrepreneurship and her insights on societal expectations for women [00:50]
  • The intellectual fulfillment and soul-level dissatisfaction April experienced in her former roles [01:15]
  • Identifying the call to engage in work that truly resonates with the spirit [04:25]
  • April’s foray into financial advising and the unique entrepreneurial spirit inherited from her family [06:40]
  • Responding to intuitive nudges and the third-time charm that redefined April’s career direction [09:10]
  • Launching Vixen Gathering amidst the pandemic and the journey to double its recurring revenue [10:20]
  • The five pillars of Vixen Gathering and the specific challenges Gen X women entrepreneurs face, especially around money mindset [15:10]
  • The enriching community experience in group settings that April facilitates, fostering growth and accountability [20:40]

April Roberts extends her impact through her podcast, the Vixen Voice, a platform where she highlights stories of Gen X women who have broken free from the traditional mold to follow their heartfelt desires.

To learn more about April’s work and to connect with her, access the Vixen Core Values Worksheet Download at: https://www.vixengathering.com/core-values-worksheet.

Thank you to our sponsor:

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How to Build an Authority Business Featuring Rochelle Moulton

Rochelle Moulton turns independent consultants into authorities. The author of The Authority Code: How To Position, Monetize And Sell Your Expertise, she has been called “an emotional Red Bull” for her balance of inspiration and practical advice.

In today’s episode of Smashing the Plateau, you will learn how to go from expertise to authority, along with big financial benefits.

Rochelle and I discuss:

  • Some of the differences between experts and authorities [03:18]
  • Patterns that emerge from experts that effectively market their authority [08:54]
  • The most important sales target when you market your authority [11:24]
  • How taking a stand can generate risk in your head [14:23]
  • How long it may take to build a financially successful authority business [19:11]
  • Business model differences between experts and authorities [20:55]

Learn more about Rochelle at https://rochellemoulton.com/.

Thank you to Our Sponsor: 

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https://smashingtheplateau.com/openhouse

How to Find a Niche that Sells Featuring Andrew Kamphey

Andrew Kamphey had a very meandering career. He became a google sheets wizard and now sells a very lucrative niche offering based on his skills.

In today’s episode of Smashing the Plateau, you will learn the very simple process Andrew used to find his niche.

Andrew and I discuss:

  • What caused his career to lead to google sheets [02:22]
  • How Andrew created a business around his google sheets niche [10:55]
  • How to persevere until you experience success [15:11]
  • What Andrew learned about building a niche offering [19:25]

Learn more about Andrew at https://bettersheets.co.

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