How to Build Subscriptions into Your Service Business with Kathy Greenler Sexton

Kathy Greenler Sexton is the CEO and Publisher of Subscription Insider, a company uniquely focused on the “business of subscriptions” providing the industry news, best-practice information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills and profitability.

We discuss:

  • The benefits of a recurring revenue business model
  • The critical importance of relationships to a subscription business
  • How to start your first subscription revenue
  • How to avoid the most common pitfalls in a recurring revenue business

Kathy has a reputation for injecting a great deal of energy and enthusiasm in everything she does. She is a recognized expert in digital subscription business models, market development and corporate turn-arounds with deep experience in marketing strategy, brand development, M&A and digital information products. Her resume includes AltaVista, Individual, Office.com, HighBeam Research, SIIA, ZoomInfo, Business & Legal Resources and others – all experience she brings to her role at Subscription Insider.

Learn more about Kathy at http://subscriptioninsider.com, Linkedin, Twitter and Facebook.

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About the author, David

Host of Smashing the Plateau and the Co-Founder of the BestNetwork, which guides expertise-driven solopreneur business owners to build stable and consistent recurring revenue.