How to Build Subscriptions into Your Service Business with Kathy Greenler Sexton

Kathy Greenler Sexton is the CEO and Publisher of Subscription Insider, a company uniquely focused on the “business of subscriptions” providing the industry news, best-practice information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills and profitability.

We discuss:

  • The benefits of a recurring revenue business model
  • The critical importance of relationships to a subscription business
  • How to start your first subscription revenue
  • How to avoid the most common pitfalls in a recurring revenue business

Kathy has a reputation for injecting a great deal of energy and enthusiasm in everything she does. She is a recognized expert in digital subscription business models, market development and corporate turn-arounds with deep experience in marketing strategy, brand development, M&A and digital information products. Her resume includes AltaVista, Individual,, HighBeam Research, SIIA, ZoomInfo, Business & Legal Resources and others – all experience she brings to her role at Subscription Insider.

Learn more about Kathy at, Linkedin, Twitter and Facebook.


About the author, David

Host of Smashing the Plateau and the Co-Founder of the BestNetwork, which guides expertise-driven solopreneur business owners to build stable and consistent recurring revenue.