Success as a Solopreneur Featuring Michael Katz

An award-winning humorist and former corporate marketer, Blue Penguin founder and Chief Penguin, Michael Katz, specializes in helping solo professionals get more and better clients by positioning themselves as Likeable Experts.

We discuss:

  • How it feels to take the risks and reap the rewards that are inherent to entrepreneurship
  • The mistakes that solopreneurs commonly make when it comes to building their business
  • Why building trust is the major differentiator for solopreneur experts
  • How specificity and narrowness dramatically improve your positioning as a solopreneur
  • The importance of staying top of mind with your network – even if they aren’t likely to ever become your customers
  • Why being helpful to people in need is a marketing opportunity – whether or not they need your services
  • Taking advantage of your flexibility as a small business
  • How teaching the skill you have is an opportunity to build recurring revenue
  • The importance of consistency – one of the keys to building successful relationships

Since launching Blue Penguin in 2000, Michael has been quoted in The Wall Street Journal, The New York Times, Business Week Online, Bloomberg TV,,, USA Today, and other national and local media.

Michael is the author of four books, and has published more than 400 issues of “The Likeable Expert Gazette,” a twice-monthly email newsletter and podcast with 6,000 passionate subscribers in over 40 countries around the world.

Michael has an MBA from Boston University and a BA in Psychology from McGill University in Montreal.

Michael’s special offer for listeners of Smashing the Plateau can be found at

Learn more about Michael at, LinkedIn, and Twitter.

Listen on Stitcher


About the author, David

Host of Smashing the Plateau and the Co-Founder of the BestNetwork, which guides expertise-driven solopreneur business owners to build stable and consistent recurring revenue.