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Become Part of Your Client’s Strategic Team Featuring Sherry Goldman

Become Part of Your Client’s Strategic Team Featuring Sherry Goldman

Sherry Goldman is the president of Goldman Communications Group, an award-winning public relations/marketing communications agency, which she started 22 years ago, after working in at several international PR agencies and in the print and broadcast media.

We discuss:

  • Most common mistakes businesses make when it comes to creating their message for the customers [1:52]
  • What solopreneurs and entrepreneurs need to know about brand and reputation [4:28]
  • How virtual agencies achieve broad acceptance but also great competition [9:26]
  • Small but fundamental steps to recurring revenue [10:57]
  • How to prove you are a valuable resource as opposed to a monthly expense [13:53]
  • Questions that entrepreneurs should ask themselves in order to test the waters and create value for the clients [17:05]

Goldman Communications Group works with a range of companies (start-ups through Fortune 500 companies), brands, non-profit associations, and their executives, helping them tell their stories and create, communicate, and control their messages, reputations, and value propositions. The agency offers a wide suite of services including strategic counsel; messaging; media relations targeting traditional, social and online media; corporate communications/thought leadership programming; community/industry relations and engagement; reputation management and crisis communications and product and service launches. Sherry is also an adjunct professor in public relations at LIU/Post.

Learn more about Sherry at http://www.goldmanpr.net, LinkedIn, Twitter and Facebook.

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A free 20-minute phone consultation

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About the author, David Shriner-Cahn

David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.

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