How to Establish Credibility in Branding as a New Entrepreneur Featuring Philip VanDusen

Philip VanDusen is a branding consultant serving SMBs and entrepreneurs based in New Jersey, USA. As a thought leader, Philip shares his expertise in marketing, design, and entrepreneurship on YouTube to his 295k subscribers, in the Brand•Muse newsletter, the Bonfire mastermind community, and on the Brand Design Masters podcast.

Philip has led creative teams in both global branding agencies and global corporations — serving as VP of Design for PepsiCo and Old Navy, and as Executive Creative Director at the iconic branding firm Landor Associates. Past clients include a host of Fortune 100 companies.

In today’s episode of Smashing the Plateau, you will discover how to navigate significant career changes and master the art of branding from a seasoned expert. 

Philip and I discuss:

• His reflections on what he might have done differently in his career [00:00]
• How he transitioned from a corporate role to entrepreneurship [02:13]
• The concept of career being more like a web than a ladder [02:52]
• Starting out in branding and the progression to where he is now [03:42]
• The importance of experiential learning over formal education in some fields [04:58]
• Dealing with imposter syndrome and the fear of uncertainty [06:18]
• The shift from working in real life to digital environments and adapting to new technologies [08:42]
• Advice for corporate refugees transitioning to their ventures [10:02]
• Establishing credibility and authority when starting new [11:39]
• The vital role of community in supporting career transitions [12:35]
• The importance of visual branding and consistency across platforms [14:01]
• How to start building a personal brand even before fully defining your services [16:35]
• Exploring the potential of digital content to attract and retain clients [21:06]

Learn more about Philip VanDusen:

WEBSITE

https://www.philipvandusen.com

BONFIRE MASTERMIND:

https://philipvandusen.com.com/bonfire

BRAND•MUSE NEWSLETTER 

https://www.philipvandusen.com/muse

CREATIVE PROFESSIONAL COACHING

https://philipvandusen.com/oneonone

BRAND CONSULTING

https://philipvandusen.com/brand-consulting

LINKEDIN

https://www.linkedin.com/in/philipvandusen/

YOUTUBE

https://www.youtube.com/c/philipvandusen

Thank you to our sponsor:

The Smashing the Plateau Community

Gain immediate access to exclusive, streamlined strategy advice from our podcast experts by subscribing now – your journey to success is just one click away!