How to Stand Out in Consulting by Combining Creative and Analytical Skills for Effective Business Development Featuring Katie Wilson

Katie Wilson is the founder of Serious Moonlight Consulting, a sales and marketing leader helping tech and retail companies achieve sustainable growth. After leaving Big Tech—following 15 years at Google as Head of Sales—she has helped a variety of startups, companies, and individuals untangle and demystify their sales and marketing processes.

She has been a featured speaker for @Google Talks, Wonder Women Tech, the Business Narrative Podcast, and Innovation Women. Her writing and expertise have been featured by THE BOARD and Fortune. She serves on the advisory boards of Wonder Women Tech and UCSB’s Women in Leadership. Katie is known for her unique blend of creative and analytical thinking, and she loves to teach people that sales is not a dirty word.

In today’s episode of Smashing the Plateau, you will learn how to clarify your consulting niche, leverage your experience, and make your business development both manageable and effective.

Katie and I discuss:

• What prompted Katie to leave corporate and start her own consulting business [01:58]
• The surprises and challenges of managing time and business logistics [03:00]
• Why focusing on a single channel is critical at the start [03:55]
• How Katie leveraged her experience at Google for consulting success [06:18]
• The importance of narrowing your niche and developing clear offerings [08:00]
• Standardized vs. bespoke client work [10:00]
• How to educate clients on what they really need [11:00]
• Portraying your expertise and building trust in the sales process [13:00]
• Katie’s unique blend of creative and analytical skills [14:00]
• Essential elements for long-term client success [16:00]
• How Katie uses content and community for visibility and growth [19:00]
• The value and structure of consulting communities [22:00]
• One actionable step for corporate refugees considering entrepreneurship [24:00]

Learn more about Katie at:

https://www.linkedin.com/in/katiemotzwilson

https://www.seriousmoonlightconsulting.co

https://www.instagram.com/seriousmoonlightconsulting

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