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Leading with Noble Purpose, with Lisa Earle McLeod

Leading with Noble Purpose, with Lisa Earle McLeod

The words selling and noble are rarely seen together. The common business narrative is that money is the primary motivator for top salespeople and doing good by the world runs a distant second. In this episode, we discuss why that belief is wrong.

Topics include:

  • Understanding why neither money nor philanthropy should be your primary focus
  • The three discovery questions that can uncover your noble purpose
  • How focusing on your customer’s condition will help you outperform your competition
  • Why people are desperate to be part of something bigger than themselves

Lisa Earle McLeod is the thought leader who introduced Selling with Noble Purpose into business. She is an author, business consultant, and keynote speaker. Her clients include Google, Roche and Dave & Busters.

Learn more about Lisa at, Linkedin, and Twitter





About the author, David Shriner-Cahn

David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.

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