Saying Goodbye To Traditional Referrals With Steve Gordon
Steve Gordon is a referral marketing expert, bestselling author and CEO of The Unstoppable CEO. Today we explore his concept of a referral kit and how to build one. Steve also reveals why his innovative referral system is the ticket to breaking down barriers and building valuable relationships.
Topics include:
- Why the referral process is a key ingredient to success
- Why you shouldn’t look for do-it-yourself clients
- Marketing tools vs. paid products and services
- How to up your game as a provider of high-ticket services
Steve Gordon is the author of the book Unstoppable Referrals and publisher of The Unstoppable CEO—The Leadership Journal for Growing Firms. He is the editor of three business newsletters and has published hundreds of articles on marketing and selling high-ticket products and services in high-trust transactions.
At age 28, Steve Gordon became the CEO of an engineering/consulting firm. Twelve years later, after growing that firm’s revenue by 10-times, he started his second business, consulting 1-on-1 with businesses across 30 industries including manufacturing, professional services, construction, and consulting to design sales, marketing and referral systems for high-ticket/ high-trust products and services.
Learn more about Steve at LinkedIn and Twitter, and download his referral mindset scorecard at unstoppableceo.net/smashing.
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About the author, David Shriner-Cahn
David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.