Why Continuous Experimentation Leads to Marketing Success Featuring Caelan Huntress
Caelan Huntress started his career as an acrobat in the circus, earning and maintaining the attention of an audience as a street performer. He applies those lessons to marketing, where he earns and maintains the attention of a demographic.
In today’s episode of Smashing the Plateau, you will learn why continuous experimentation leads to marketing success.
Caelan and I discuss:
- What he tried that didn’t work [03:33]
- How consultants can position themselves as quickly as possible after a job exit [04:23]
- Why you need to separate your market research from your sales [13:10]
- Finding your niche [16:04]
- What is working online and what is hype [19:33]
Caelan is an American digital nomad living in New Zealand and has spent ten years running an online business while traveling the world with his young family. Caelan is a dynamic speaker, trainer, and business coach, who combines his skills as a theatrical performer and technical geek to make compelling virtual experiences.
Learn more about Caelan at https://caelanhuntress.com/coaching and https://marketingyourselfbook.com/freechapter and https://stellarplatforms.com/case-studies
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