Why Improv is a Business Technique Featuring Bob Kulhan

Bob Kulhan is an elite improviser, an adjunct professor at Duke Fuqua B-School, author of ‘GETTING TO YES AND’, and the Founder & CEO of Business Improv® – a 22-yr-old consultancy linking improvisation to business through behavioral sciences and ROI for blue-chip companies. BI is a world-class leader in experiential On-Site, Virtual (synchronous), Online (asynchronous), Blended (both), and Open Enrollment programs.

We discuss:

• The human on the other side of the transaction [01:59]
• A Sherpa’s level of customer devotion [04:00]
• Bridging the gap between two cultures [06:55]
• What it feels like to be thrilled at the core [10:09]
• How coaches and consultants can improve their customer experience [11:30]
• The weight of a long-term business relationship [14:08]
• The benefit of having different custom segments [15:17]
• Why it’s important to serve the customer earlier in their journey [17:43]
• Why a client gravitates towards a particular coach or consultant [19:27]

Learn more about Bob at www.BusinessImprov.com and LinkedIn.