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From Corporate Management to Agency Owner Featuring Sherry Goldman

From Corporate Management to Agency Owner Featuring Sherry Goldman

Sherry Goldman is president of Goldman Communications Group, an award-winning public relations/marketing communications agency, which she started 22 years ago, after holding senior management positions at several international PR agencies and working in print and broadcast media. 

We discuss:

  • How to stand on your experience and story to build a new identity [3:13]
  • How to stay successful when you feel vulnerable and abandoned [6:23]
  • Relationships that will lead to referrals [10:47]
  • Only you know you: why leaving some things behind closed doors is better for your confidence [14:49]
  • The entrepreneurial spirit: you get what you put in [19:28]
  • The lessons you learn when you lose 90% of your business [22:42]

Goldman Communications Group works with a range of companies (start-ups through Fortune 500 companies), brands, non-profit associations, and their executives, helping them tell their stories and create, communicate, and control their messages, reputations, and value propositions. The agency offers a wide suite of services including strategic counsel; messaging; media relations targeting traditional, social and online media; corporate communications/thought leadership programming; community/industry relations and engagement; reputation management and crisis communications, and new product launches. Sherry is also an adjunct professor in public relations at LIU/Post.

Learn more about Sherry at http://www.goldmanpr.netLinkedInTwitter and Facebook.

Brief Description of Gift

A 20-minute session of counsel on PR issues

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About the author, David Shriner-Cahn

David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.

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