How to Name Your Consulting Business Featuring Brad Flowers

Brad Flowers co-founded Bullhorn, an agency that builds impact brands with language and design. Brad leads naming and language generation at Bullhorn. He has a degree in literature, which he finds more useful than he expected. He co-founded the non-profit bike shop, Broke Spoke. Brad is also the author of The Naming Book. He lives with his wife and two kids in Lexington, KY.

We discuss:

• How a literature degree can make you unexpectedly successful [02:31]
• Cash is king or cash is queen [05:14]
• The seed of a naming book [07:14]
• How to pitch a name to your family [09:50]
• The biggest problem in naming your business [13:00]
• A pretty good name for a florist [15:33]
• Criteria for choosing the best name for your company [17:54]
• Some of the most interesting names for consulting businesses [20:33]
• The whole point of thinking more widely [22:07]

Learn more about Brad at https://www.thenamingbook.com/ and https://bullhorncreative.com/.