How to Create Multiple Revenue Streams Featuring Hannah Smolinski
Hannah Smolinski is a CPA and the founder of Clara CFO Group, a virtual CFO agency providing small businesses with financial clarity and profit maximization strategies. In today’s episode of Smashing the Plateau, you will learn how to turn your expertise into multiple active and passive revenue streams. Hannah and I discuss: Hannah’s career [00:40]…
Read Full PostCaring About Our Clients is Good for Our Business Featuring Craig Lomax
Craig is a leadership development coach. Prior to his career as a coach, he co-founded and directed Rock-N-Water, an adventure camp in California, for thirty years. In today’s episode of Smashing the Plateau, you will learn why caring for your clients is good for your business. Craig and I discuss: Craig’s smart dog [02:33] Craig’s…
Read Full PostHow to Sell Expensive Intangible Services Featuring Steve Gordon
Bestselling author and marketing expert Steve Gordon gives you the blueprint for writing your own Million Dollar Book in days–not months or years–and shows you how to use your book to boldly win the best clients and command premium fees. In today’s episode of Smashing the Plateau, you will learn how a book can help…
Read Full PostHow to Grow Fast When the Opportunity is There Featuring Jess Dewell
Jess Dewell charts courses for resilient growth-oriented companies. She is a consensus builder, culture advocate, and operational executive with more than two decades of business experience. Sometimes you simply require a little help to spark that business motor into a rip-roaring mode of priority-setting, problem-solving, and goal-attainment to maximize effort. Working closely with Jess, you…
Read Full PostChoosing Courage Over Fear Featuring Diana Acuna
Diana Acuna has spent the last 20 years in SaaS, helping companies evaluate and implement software solutions across a variety of industries. Despite having success throughout her career, deep down she was afraid to be herself and afraid of what other people thought, so she became a perfectionist. She had focused on the external factors…
Read Full PostHow to Create Hype with a Secret Society Featuring Michael Schein
Michael F. Schein is the Head Hype Artist at MicroFame Media, a company that specializes in making idea-based businesses famous in their fields. In today’s episode of Smashing the Plateau, you will learn one of the success secrets used by the world’s greatest self-promoters. Michael and I discuss: How he uses his “Secret Society” concept…
Read Full PostHow to Sell Your Expertise and Have Space for Your Family Featuring Holly Hester-Reilly
In today’s episode of Smashing the Plateau, you will learn how to sell your expertise when it’s new to the market and have space for your family. Holly and I discuss: How her career evolved [03:03] What caused her to focus on product initiatives [04:33] Working as an employee vs. an entrepreneur [05:17] The hurdles…
Read Full PostHow to Build an Authority Business Featuring Rochelle Moulton
Rochelle Moulton turns independent consultants into authorities. The author of The Authority Code: How To Position, Monetize And Sell Your Expertise, she has been called “an emotional Red Bull” for her balance of inspiration and practical advice. In today’s episode of Smashing the Plateau, you will learn how to go from expertise to authority, along…
Read Full PostHow to Use an Easy System to create Video Content Featuring Vikram Rajan
Vikram Rajan is the co-founder of Videosocials, a video blogging system for lawyers, accountants, consultants & coaches. In today’s episode of Smashing the Plateau, you will learn how you can use an easy system to create video content to increase your word-of-mouth referrals. Vikram and I discuss: What he learned about marketing to a niche…
Read Full PostWhy Your Vision Needs to be BIG Featuring Natalie Ledwell
Dame Natalie Ledwell is a bestselling author, host of the podcast, Not Over, Just Different, co-host of the cable TV show WAKE UP, and founder of Mind Movies, the hugely successful and revolutionary online Personal Development company that has reached over 10 million people worldwide. In today’s episode of Smashing the Plateau, you will learn…
Read Full PostHow to Find a Niche that Sells Featuring Andrew Kamphey
Andrew Kamphey had a very meandering career. He became a google sheets wizard and now sells a very lucrative niche offering based on his skills. In today’s episode of Smashing the Plateau, you will learn the very simple process Andrew used to find his niche. Andrew and I discuss: What caused his career to lead…
Read Full PostHow to Transform Content from Boring to Brilliant Featuring Tom Ruwitch
Tom Ruwitch is founder and Chief Story Officer at Story Power Marketing. Coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same “blah, blah, blah” content, put prospects to sleep, and then feel fed up and stuck. In today’s episode of Smashing the Plateau, you will learn…
Read Full PostHow to Build a Solo Marketing Strategy Business Featuring Eric Elam
Eric Elam is the founder and president of Elam Associates, a solo marketing agency focused on delivering customized marketing solutions for small and midsized companies. In today’s episode of Smashing the Plateau, you will learn how to start and build a solo business in your field of expertise. Eric and I discuss: His career journey…
Read Full PostHow to Use LinkedIn to Build Your Consulting Business Featuring Marc Halpert
LinkedIn trainer Marc Halpert helps consultants and professional service professionals build their thought leadership with LinkedIn. In todays’ episode of Smashing the Plateau, you will learn how to be viewed on LinkedIn as a resource providing high-quality, consistent ideas to your audience. Marc and I discuss: How to increase your revenue [03:02] How often you…
Read Full PostHow to Sell Your Expertise as a Consultant Featuring Craig Swanson
Craig is a Former IT Consultant, Co-Founder of CreativeLive, and Seattle EO Accelerator Chair We discuss: How Craig learned to sell consulting services How to have a sales mindset Where to create the boundary between what you give away and what you charge for How employee vs. consulting behavior impacts your sales ability How to…
Read Full PostHow to Figure It Out as You Go Featuring Julie DeLucca-Collins
Julie DeLucca-Collins is the Founder and CEO of Go Confidently Services and the host of the popular Casa DeConfidence Podcast®. We discuss: A journey of a teacher to the corporate world [02:28] The planner without a real solid plan [06:18] Mr. Google as a good ally in the career journey [10:51] The fear of talking…
Read Full PostHow Long Does It Take to Become Famous? Featuring Maria Rosati
Maria Rosati is the founder and CEO of Eminence Communications – a boutique advisory working with change makers to build brands and corporate reputations. We discuss: How to [re]embrace your individualism [02:40] The people that [don’t] want to be a cog in the wheel [05:30] A mental equation to help you know if entrepreneurship is…
Read Full PostAligning Your Brand with Your Authentic Self Featuring Suzanne Tulien
As author of The 6 Myths of Small Business Branding, and author of and co-pioneer of Brand DNA; Uncover Your Organization’s Genetic Code for Competitive Advantage, and her 3rd book, Personal Brand Clarity; Identify, Define, & Align to What You Want to Be Known For, she is helping to pave the evolutionary highway for businesses…
Read Full PostUnderstanding the Power of Perseverance Featuring Tina Larsson
Tina Larsson is the co-founder and owner of The Folson Group, the premier coop and condo cost consultant who helps NYC coop and condo owners and apartment building owners increase their property values. The company is a business consultant and a disruptor in the residential real estate world. Tina holds a LEED Green Associate designation…
Read Full PostHow to Create Fun + Easy Video Marketing Featuring Nina Froriep
Nina Froriep has seen it all from the early 90ies on independent features, to big national TV commercials, corporate mega-shows, and Emmy award-winning documentary films, including one she produced and directed, called Abraham’s Children. We discuss: A better, faster, cheaper way to put yourself out with videos [02:25] The connection between finding your audience and…
Read Full PostBuilding a Product to Solve Your Own Pain Point Featuring David Henzel
David Henzel is the CEO of upcoach and a veteran entrepreneur who has been building in the saas and e-com space for over 20 years. He had multiple exits, including MaxCDN. We discuss: Applying business principles to your personal life [03:14] A one-stop-shop for your coaching business [06:57] 80% of the problems in the coaching…
Read Full PostReimagining Growth Through Strategic Partnership Featuring Daniel Varroney
Daniel A. Varroney is the author of the groundbreaking new book, Reimagining Industry Growth. He is also founder of Potomac Core, a strategic consulting firm that specializes in association transformation and industry-focused strategic partnerships. He has built a successful career as an association executive, leading organizations with diverse focus, from manufacturing to high tech to…
Read Full PostFinding Your Niche at the Intersection of Evolutionary Psychology and Digital Marketing Featuring Tim Ash
Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. We discuss: Great traffic to awful websites [02:52] How to make your transition from corporate to solopreneuership easier [05:15] Why it’s important to…
Read Full PostWhy You Need a Marketing Plan for Your Book Featuring Jane Wesman
Jane Wesman is an entrepreneur, marketing expert, and mentor. President of Jane Wesman Public Relations, based in New York City, Jane is one of the country’s top book publicists with an impressive record of creating national bestsellers, particularly in the areas of leadership, management, and personal growth. She has worked with such business thought-leaders as…
Read Full PostHow to Leverage LinkedIn as a New Consultant Featuring JD Gershbein
Since 2006, JD Gershbein has been at the forefront of the social media conversation. One of the world’s first independent LinkedIn consultants, JD pioneered a model of authentic business communication that serves ambitious professionals striving to make their mark in the Digital Age. We discuss: What to do with your LinkedIn profile once you’re unemployed…
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