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How to Create Fun + Easy Video Marketing Featuring Nina Froriep

Nina Froriep has seen it all from the early 90ies on independent features, to big national TV commercials, corporate mega-shows, and Emmy award-winning documentary films, including one she produced and directed, called Abraham’s Children. We discuss: A better, faster, cheaper way to put yourself out with videos [02:25] The connection between finding your audience and…

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Reimagining Growth Through Strategic Partnership Featuring Daniel Varroney

Daniel A. Varroney is the author of the groundbreaking new book, Reimagining Industry Growth. He is also founder of Potomac Core, a strategic consulting firm that specializes in association transformation and industry-focused strategic partnerships. He has built a successful career as an association executive, leading organizations with diverse focus, from manufacturing to high tech to…

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Finding Your Niche at the Intersection of Evolutionary Psychology and Digital Marketing Featuring Tim Ash

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. We discuss: Great traffic to awful websites [02:52] How to make your transition from corporate to solopreneuership easier [05:15] Why it’s important to…

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Author of Tiny Business, Big Money, Elaine Pofeldt

Elaine Pofeldt, journalist and author of Tiny Business, Big Money. We discuss: Common strategies for one-person businesses [02:22] Automation is always a low-hanging fruit [07:06] How enthusiasm makes us hard on ourselves [10:53] What prompts employees to start their own business [14:03] How to dominate a very tiny niche and think as big as Jeff…

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Why You Need to Share Your Expertise Featuring Lori Highby

Lori Highby is a podcast host, speaker, educator, and founder of Keystone Click, a strategic digital marketing agency. Using her vast multi-industry knowledge – gained from experience and education, she has the ability to see the potential of greatness within the already established good of a business. We discuss: The courage to ask “Who do…

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What is Your Virtual Style? Featuring JD Gershbein

Since 2006, JD Gershbein has been at the forefront of the social media conversation. One of the world’s first independent LinkedIn consultants, JD pioneered a model of authentic business communication that serves ambitious professionals striving to make their mark in the Digital Age. We discuss: The virtual equivalent of your best self [04:52] Why selling…

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Leading a B2B Association Featuring Jim Roddy

Jim Roddy is the President and CEO of the Retail Solutions Providers Association. He has been active in the retail IT industry since 1998, including 11 years as the President of Business Solutions Magazine, six years as an RSPA board member, and several years as an industry business coach. We discuss: The journey of a…

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How to Take Control of Your Business and Your Life Featuring Sajad Husain

Sajad Husain is the CEO of Cause and Effect Consulting. He is a persevering, enterprising, and top-performing executive and former attorney with expertise in vision-setting, project oversight, development, and implementation, compliance, internal and external communications, relationship management, legal and policy review, resource, and people-management, community outreach and organizing. He is an analytical and broad-minded influencer…

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Pivoting into a Talent-Centric Business Featuring Carol Schultz

Carol Schultz is a talent equity and leadership coaching and advisory expert, and Founder/CEO at Vertical Elevation. Over the past 29 years, she‘s honed her expertise and formed an intrinsic understanding of successful recruiting and alignment processes. We discuss: The most important department in a company [02:33] People leave managers, not jobs [06:04] The area…

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Finding Your 5 Whys Featuring Michael Bauman

Finding Your 5 Whys Featuring Michael Bauman

Michael Bauman is the CEO of Success Engineering, a Tony Robbins certified coach and he helps entrepreneurs feel that they are enough and know they are not alone. He is also the host of the podcast, Success Engineering, where he interviews experts and industry leaders, from Broadway Directors and actors to multi-millionaire CEO’s, to neuroscientists…

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How to Achieve Healthy Revenue Growth Yourself Featuring Darrell Amy

How to Achieve Healthy Revenue Growth Yourself Featuring Darrell Amy

With 27 years of B2B marketing and sales experience ranging from mid-sized local companies to enterprise organizations, Darrell has diverse experience across the sales and marketing landscape. He has trained thousands of salespeople in solution selling, created digital marketing strategies for hundreds of companies, and consulted with Fortune 500 technology companies. He knows what works—and…

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You Can Decide How You Want to Grow Your Business Featuring Diane Tarshis

You Can Decide How You Want to Grow Your Business Featuring Diane Tarshis

Diane Tarshis is a seasoned business advisor and founder of Startup Distillery. Working with entrepreneurs across the US and around the globe, Diane uses her unique mix of finance, retail, manufacturing, and operations experience to help entrepreneurs distill their ideas into profitable, growing businesses. We discuss: Shifting from corporate life to small business life [02:32]…

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Why You Can Write a Book and Quit Repeating Yourself Featuring Jaime Jay

Quit Repeating Yourself: Sustainable Growth and Positive Culture in Business Featuring Jaime Jay

Jaime Jay is the founder and managing director of Bottleneck Distant Assistants. Founded in 2016, Bottleneck is an outsourcing agency that helps businesses identify, hire, and cultivate their workforce through a carefully designed systematic approach to growth. A veteran US Army paratrooper who received the Army Achievement Medal for Meritorious Service, Jay’s additional business experience…

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How to Create Personal Brand Clarity Featuring Suzanne Tulien

How to Create Personal Brand Clarity Featuring Suzanne Tulien 2

With over two and a half decades of strategic communication, employee brand engagement, and internal brand development, Suzanne’s inside-out brand-building strategy creates the clarity and actions necessary for her clients to drive consistency, distinction, and advocacy long-term. We discuss: The many expectations of a logo [02:24] A framework that helps you say “no” [06:45] What…

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Should You Write Your Own Copy? Featuring Gio Marcus

Should You Write Your Own Copy? Featuring Gio Marcus

Gio Marcus is copywriting mentor who teaches high-converting copy to entrepreneurs who want to reach millions and make millions. We discuss: How to become your brand’s own best copywriter [02:32] A copy that’s more than a static set of words on a page [05:51] What makes people bolder in their copywriting [07:06] The first thing…

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