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From Teenage Designer To Fashion Mogul

Rachael McCrary is the Founder and CEO of Jewel Toned – the first body positive shapewear company. Today she talks about her journey from teenage designer to a mover and shaker in the fashion industry. She also reveals why entrepreneurs should follow their excitement, embrace that uncomfortable feeling, and learn to become as flexible (and open-minded) as possible.

Topics include:

  • How to research (and execute) your ideas
  • The importance of having a meditation practice
  • Exercises for getting your brand up and running
  • Why people still enjoy shopping the old fashioned way
  • Advice for leaders struggling in the retail space

Rachael McCrary is a lingerie expert, fashion designer, business advisor and life-long entrepreneur. Throughout her career, she has worked overseeing product development for major brands. Her latest venture, Jewel Toned, is dedicated to changing the psychology around shapewear. Rachael is heavily involved in the startup community, having won 7 pitch competitions. She was the first single female founder to raise $1M in 2015.

Rachael studied Fashion Design at FIDM in San Francisco and FIT in New York City. She’s a Certified Martha Beck Life Coach, Certified Sivananda Yoga Teacher, RYT-500 and just began the Innovation Entrepreneurship program at Stanford University.

Learn more about Rachael at LinkedIn, Twitter and Instagram.


About the author, David Shriner-Cahn

Host of the podcasts Smashing the Plateau and Going Solo, David guides solopreneurs selling knowledge and creativity to build profitability and sustainability in their businesses.

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