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STP079: Effective Leadership in the Social Age with Ted Coiné

Ted says that “my resume looks like someone threw a grenade into a normal career.” Currently the Chief Marketing Officer of Meddle.it, Ted is a three-time CEO who has founded several businesses. Here, he describes how businesses and leadership styles need to adapt to what he calls a post-industrial economy, where social media and shared social intelligence have changed the balance of power for companies, employees, and consumers.

He also discusses:

  • What companies should do when people trust individual employees far more than corporate messages
  • How companies can work with employees on social media to create trust and interest
  • What’s “unnatural” about a command-and-control leadership style
  • Why working with volunteers is invaluable leadership experience, and why you should treat all of your employees like they are volunteers

Meddle.it is an enterprise SaaS firm specializing in content marketing through employee advocacy. Ted is the author of A World Gone Social: How Companies Must Adapt to Survive. He is also a Forbes Top 20 Social Media Power Influencer, an Inc. Top 100 Leadership Expert, and an Inc. Top 100 Speaker. He is currently working on a project about “The modern CEO,” and what it takes to lead a business in the post-industrial age.

Learn more about Ted Coiné via his Twitter @TedCoine.




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About the author, David Shriner-Cahn

Host of the podcasts Smashing the Plateau and Going Solo, David guides solopreneurs selling knowledge and creativity to build profitability and sustainability in their businesses.

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