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How to Get a Return on Your Investment in Digital Ads Featuring Jennifer Spivak

Jennifer Spivak is the CEO of The AdGirls Agency, an all-female Facebook Ads agency.

She has helped hundreds of businesses generate millions of dollars on Facebook & Instagram, with many seeing a 1000%+ return on their ad campaigns.

In today’s episode of Smashing the Plateau, you will learn the 4 messaging points that will differentiate your digital ads from everyone else.

Jennifer and I discuss:

  • How she landed in the niche of digital ads [02:11]
  • Who Jennifer’s system is not good for [07:13]
  • Who Jennifer’s system is good for [08:26]
  • The core elements of her digital ad process [10:38]
  • How Jennifer developed her process [16:32]
  • How to mitigate the risk of being platform-specific [18:58]
  • When COVID hit, the benefit of being connected to communities [23:37]

Jennifer’s team enjoys crunching data, helping women-owned businesses make money, and breaking the rules of Facebook ads.

Jennifer has been featured in Forbes & The New York Times, listed as a Top Facebook Ads Manager to Watch in 2019, and is an adjunct professor of digital marketing at The City College of New York.

Learn more about Jennifer at

25% off online course with the discount code: SMASH


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The Smashing the Plateau Community


About the author, David Shriner-Cahn

David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.

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