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How to Leverage Writing into Business Success Beyond Law Featuring Erica Holthausen

Erica Holthausen is the founder of Catchline Communications, where she provides consultants with essential tools to develop and share a body of work that enhances their authority, boosts their visibility, and creates new opportunities. Leveraging her background as a freelance writer and editor, Erica assists her clients in selecting topics, pitching ideas, composing articles, and securing publication in prominent industry trade journals and business magazines, such as Harvard Business Review, Inc., and Entrepreneur.

In this episode, Erica and I discuss:

  • Her unexpected career transition from law to communications [00:00:54]
  • The role of mentorship in her professional development [00:06:18]
  • Erica’s advice on asking questions and being open to help [00:07:47]
  • Overcoming doubt and the power of trusting oneself [00:10:03]
  • The evolution of her business, Catch Line Communications [00:15:41]
  • How she pivoted her services to meet the consultants’ needs [00:15:58]
  • The creation of her group program and the upcoming community [00:17:34]
  • The importance of community for entrepreneurs [00:20:11]
  • One actionable step for corporate refugees moving towards entrepreneurship [00:22:59]

Learn more about Erica at Catchline Communications at and connect with her on LinkedIn.

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About the author, David Shriner-Cahn

David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.

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