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How to Transform Selling into an Authentic Success Featuring Nikki Rausch

As the CEO of Sales Maven, Nikki Rausch possesses a unique ability to transform the often misunderstood process of “selling.”

With over 25 years of experience in selling, Nikki is now hired by entrepreneurs and small business owners who seek her expertise to learn how to sell successfully and authentically.

Nikki is the author of three books, all of which are available on Amazon. She also hosts the podcast Sales Maven, which can be found on your favorite podcast platform.

In today’s episode of Smashing the Plateau, you’ll discover the nuances of NLP in sales and learn how to use these techniques to boost your business.

Nikki and I discuss:

  • The pivotal moment that led her into entrepreneurship [00:02:52]
  • How NLP transformed her approach to sales and communication [00:11:42]
  • The importance of treating your business as a separate entity for sales success [00:10:13]
  • Turning the discomfort of change into an opportunity for growth [00:21:50]
  • The strategies that helped her pivot from a lavish lifestyle to a savvy entrepreneur [00:07:02]
  • Nikki’s continued investment in personal and professional development [00:19:00]

Learn more about Nikki at:

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About the author, David Shriner-Cahn

David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.

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