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PR Strategy for Consultants and Coaches Featuring Mickie Kennedy

PR Strategy for Consultants and Coaches Featuring Mickie Kennedy

Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility.

We discuss:

  • What you do when you don’t like being told what to do [01:45]
  • A hypothesis about changes in technologies [04:53]
  • How a newswire works [6:15]
  • Why your press release could use some strategies [08:20]
  • Small companies with a great number of releases and milestones [09:36]
  • It really comes down to relevant stories [10:39]
  • Consultants and coaches that gained traction through the press [12:35]
  • The challenges to getting noticed for business authors [14:14]
  • What non-fiction authors may not know about gaining a following through media [16:14]
  • Sometimes the right person to manage the business is not the right person to manage the people [17:17]
  • Commitment will make you successful as quickly as possible [18:47]

Mickie founded eReleases twenty-two years ago, after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch.

Learn more about Mickie at

Brief Description of Gift

A free video training on press release strategies

URL for Free Gift

About the author, David Shriner-Cahn

David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.

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