Branding expert and strategist Pia Silva delves into the topic of revamping a company’s image on this episode of “Smashing the Plateau,” with some wisdom thrown in about how to run a business when your partner is also your spouse.
- What branding really means (and why it matters)
- Why the best brands always evolve
- How to get out of the pricing game
- How branding supports your sales
- Getting rid of assumptions between partners