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STP025: How to Think Like a Buyer with Kevin Charlton

How to Think Like a Buyer with Kevin Charlton

UK telephone sales coach veteran Kevin Charlton knows the Internet age is flipping the old ways of selling on their head. Customers do their homework. On this episode of “Smashing the Plateau,” Kevin offers salespeople some tips to slow down, stop selling, and just listen.

Topics include…

  • Putting yourself inside the head of a customer
  • When to listen and when to sell
  • The homework all salespeople must do
  • Why you should keep your grandmother in mind
  • Keeping customers’ emotional pain in mind

With nearly 20 years in telephone sales training in the United Kingdom, Kevin Charlton is the Managing Director at Steer Development.





About the author, David Shriner-Cahn

David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.

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