STP031: Finding Your Sales Story with Eric Keiles
Sales and marketing expert Eric Keiles sees the opportunity in today’s shifting business environment. On this episode of “Smashing the Plateau,” Eric talks about strategy following tactics, telling your story, and finding a partner to balance you out.
Topics include…
- How to handle inbound leads
- Why you shouldn’t talk about yourself
- When you don’t need marketing
- Why curiosity could be your best asset
- The real role of today’s salesperson
Founder and Chief Marketing Officer at Square 2 Marketing, Eric Keiles is a leading sales and marketing strategist focused on pioneering a new marketing methodology.
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About the author, David Shriner-Cahn
David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.