These days it has become commonplace to talk about storytelling in business, but far less common to why it matters so much. Turns out there’s a biological basis to why persuasion works best in story form. In this episode, Wired for Story author Lisa Cron talks about the profound influence you can gain among your customers, employees, and colleagues by mastering the ancient art of story.
We discuss why…
- Story is the only effective way to communicate
- Every decision is an emotional decision
- Brain chemistry determines whether people buy
- Showing people you’re a mess is a fantastic leadership tactic
Lisa Cron is the author of Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers From the Very First Sentence. She’s worked at W.W. Norton, serves as a producer on shows for Showtime and CourtTV and is a consultant for Warner Brothers and the William Morris Agency. Since 2006, Lisa has also been an instructor in the UCLA Extension Writers’ Program.