Author, speaker, engineer, and entrepreneur Kalynn Amadio is the CEO of ikalynn LLC. As a digital marketing expert for Baby Boomers, she helps older entrepreneurs stay relevant in a world that’s migrated online. In this episode, Kalynn talks about learning to use the tools of today so that businesspeople can connect meaningfully with an audience.
- The real reason to use social media marketing
- Building a 1-1 conversation
- Imagining your ideal customer
- How to avoid time sucks
- How to build communities of raving fans
Kalynn Amadio is the CEO of ikalynn LLC, a digital marketing company that helps Baby Boomers flourish in the ever-changing world of the Internet, social media, video, and mobile technology. She is also an author, speaker, engineer, and entrepreneur.