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STP040: Small Business Marketing In 5 Steps with Geri Mazur

Small Business Marketing In 5 Steps with Geri Mazur

If sales are the short-term push, marketing is the long-term pull. It’s the extended demand you cultivate over a period of years. Despite its importance, a sense of urgency gets in a lot of people’s way. In this episode, Geri Mazur discusses common errors in thinking and how to market effectively in 2015.

Topics include…

  • Why outputs matter more than outcomes
  • Creating demand, then fulfilling it
  • How to know you’re spending wisely
  • Learning the long game of marketing
  • What you should be doing once a week


Geri Mazur is an award-winning small business-marketing consultant with more than 25 years experience moving people, products, and brands forward. She is the owner of Geri Mazur Marketing.





About the author, David Shriner-Cahn

David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.

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