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STP055: Reinventing the Direct Selling Industry for the Digital Age with Michel Bayan

Reinventing the Direct Selling Industry for the Digital Age with Michel Bayan

As EVP of Marketing and Business Development at Fragmob, Michel Bayan is working to reinvent the direct selling industry for the digital age: his company works with direct selling companies, selling them tools that help them more clearly understand and analyze their sales figures and compensation plans. Here, Bayan discusses how he moved from being a classically-trained actor into the direct selling industry, and how understanding storytelling, and how stories move people, has helped him be successful in a business he never imagined he’d be involved in.

Bayan discusses:

  • Why direct selling is “the last truly democratic opportunity in the world”
  • How to balance forward drive and momentum with openness to other possibilities
  • How mobile technology will reshape the direct selling industry in the next five to ten years
  • Why you need people that are not like you in your business (and why “the nuts are the ones that come up with great ideas”)

A writer and speaker in direct selling, Bayan has advised numerous companies in the industry on their digital strategy, and how to build (or rebuild) their brands to succeed in the digital age. Fragmob is on Twitter (@fragmob) and Facebook (; follow Bayan on Twitter at @michelbayan.





About the author, David Shriner-Cahn

David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.

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