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Why The Franchise Model Doesn’t Work (And What To Do Instead)

Smashing the Plateau

Many coaches are all charm and no substance. We buy into their personalities and charisma, but deep down they have very little to offer. They rely heavily on the franchise model of coaching – selling one-size-fits-all solutions to the masses. It sounds great, but getting to core of our problems is far more nuanced than any cookie cutter quick fix. Today David explains why you should ditch this ineffective franchise approach, and offers advice on what to do instead.

Topics include:

  • Why a coach should have a quality community instead of a big name.





About the author, David Shriner-Cahn

David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.

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