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Eric Lofholm's Top Three Recommendations for Sales, Marketing, and Mentorship

In his appearance on yesterday’s episode of Smashing the Plateau, sales expert Eric Lofholm touched on many topics, from successful sales psychology to business adaptability. Here, he provides the top three influences who have shaped how he approaches his business:

1. Jay Abraham

“Jay has taught me how to think in combinations. This is Steve Jobs-type thinking… When I put together a sales strategy, I’m thinking of multiple things: how do paid ads integrate with a landing page, integrate with an automated webinar, integrate with telemarketing, integrate with an auto-responder, with four different products… I’m thinking about multiple things at once, and I wasn’t born that way! It was literally something that Jay taught me, this style of thinking. It was really about learning how to think.”

2. Dr. Donald Moine

Lofholm describes Moine as “A brilliant systems sales trainer—he taught me his system, and within sixty days I went from worst to first [at my first company], and I became the top producer in that company. And I’ve never looked back.”

3. Tony Robbins

Lofholm has modeled his understanding of mentorships after Robbins’s. He notes that Robbins is “not just known for peak performance; he’s known for health and relationship and business success. And if you study him a little bit, he’ll say: “I have mentors in all of these different areas: if I want to learn health, I go to an expert in health; and if I want to learn relationships, I’ll go to an expert in relationships…’ ” Robbins finds this model for seeking out specific areas of expert advice from mentors to be useful in gaining new perspectives on problems.


About the author, David Shriner-Cahn

David is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.

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